Today's workspace views --

quick hacks to commenting in event discussions on Facebook -

Building trust is the first step in creating a relationship… even if it’s online at first — you may actually speak with more people online - because it's easier to turn relations on / off.

First thing... music! playlist from this session's inspiration for social media - Angel Play in Spain.

 

Facebook Events Pages Are Underused When Connecting With Brands

When posting as a brand page, you must be approved to have the comment appear in the discussion tab. If you post from your personal page, the comment will not require approval. For each time that someone posts in the discussion page, all of the event attendees are notified. This is an opportunity for exposure in the entertainment industry.

Manage Your Comments & Published Posts

If you post into events often, you easily know the power of why it’s important to stay persistent with connecting with people. There is a section that you can view to see all of your pending posts –see below:

In Facebook events section, you can move your mouse cursor between pages – Facebook LIKE Page, or any pages in the personal and business manager. View which page is selected by looking at the profile image on the left.

What did I do? I toggled in between pages to select my Business Manager page - DI Techno; it is more relevant for this event page because I launched a label for techno music. After my post was approved, it appeared in this format when posting.

Watch the demo again - to see the steps that I took for switching comments in Facebook events discussion.

https://screencast-o-matic.com/watch/cFhh3jbZMH

There are two ways to create advertisements on Facebook. 🤖👾👂

1. Facebook LIKES Manager

2. Facebook Business Manager

In this demonstration, we will create a simple advertisement that creates conversation for users to message your page for more info.

I prefer the business manager because there are more tools available for targeting custom audiences on Facebook.  You have access to mass amounts data, conversion pixels and ad creations. Are you excited? Me too -- let's get started!

Create Messenger Ad For Facebook

*note: you must create a Facebook Business account to use this demo*

Click the green “create ad” button in the top left corner. Click guided creation — it is better for beginners.

Under quick creation - name the campaign and select “messages” for converting users.

I don’t have a strategic system for naming Facebook advertisements - I include the type of ad, maybe the month and whatever the action will be.

Next, set the budget for what should be used daily or lifetime duration of the advertisement running. I prefer lifetime because it is a better way to fluctuate the budget for conversions.

What is a conversion? A conversion is when a social media user becomes a customer. Conversions are sweet spots for my agency, we always win.

Select the audience of where you target your consumers.. use Google analytics or look a like audience to determine who your audience looks like. Take some time to pick and choose carefully of which interests your audience may be.

This is important - Edit Placements

You should only select Facebook newsfeed and / or Facebook messenger for this type of advertisement.

I like to place the advertisement on a schedule because I know my audience will be online during that time.. and you don’t want to run advertisements 24/7 to an audience who may be sleeping.. Since this is the techno industry, many are night owls.

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Creating the assets for the ads

Develop a short headline that is a call to action to catch the attention of your audience. There is an option for A/B testing, which picks the title that is converting click thru to your website.

Write a long description - I find that including more information is better for they user. They are more inclined to making an action if you put all of the necessary information.

*Tip” Include emojis — they work!

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Now let’s confirm the budget, schedule, placement of advertisements.

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Advanced - download two apps one your phone

1/ Facebook Ads Manager

2/ Facebook LIKES Manager

Both are resourceful to edit your ads and respond to social media users in real-time.

 

  This is an example of the ad preview using Facebook Ads for Mobile

 

Here is the overview of the results from your ad -- click on the pencil icon to edit or view more information

Hover over the results tab to select the order of dates to see your conversions. You can filter by lifetime, 7 days or 1 day.

 

continue scrolling the page to see which locations are converting

Growth hacking is rapidly growing your base of followers quickly by using hacks & shortcuts to attract a large amount of fans. Use this guide to develop a strategy that with hack your brand on Instagram. Growth hacking can be essential to building your brand with organic reach, power and influence. Understand what this social media technique really means before you start to hack your brand: - what do you want your Instagram profile to look like? - is it important to have a large number of followers? - how will you convert your followers into sales? - is it important to play the numbers game?

Your Number of Followers is Social Proof & Credibility

Your audience is a level of trust and credibility to show how well you deliver your online presence and communications style. Part 1: Growth Hacking For Techno Artists

First, you need a list of music producers, social media influencers & brand advocates in the space. You should focus on segmenting this list into categories (house, deep house, techno, dark techno). I store my list in Google Drive so my social media team can have access to add to the list.

             

Here is direct access to the list. Create columns that include brand name / username / # of followers & a direct link to their profile.

 

--- Quick Tip Find ---

To locate brand influencers that are performing well on social media in the techno industry - have a quick Google search (like below).

You can start by viewing this list of top techno artists from 2017 techno influence resource.

Growth Hacking Part 2: How To Video

Try Using These Growth Hacking Techniques Without Applying A Tool

1. Pick a industry niche.. and stick with it. 2. Rotate your hashtags so you find a different audience type. 3. Drill down your ideal target audience. 4. Follow your competitors or influencers to see which posts are performing. 5. Upload hi-quality images at the right time. 6. Have a social media plan with goals and objectives.

Still need additional social media assistance?

Request a consultation with agency founder, Melissa.

Visit Facebook Agency Page - DI DESIGNS STUDIO and click >Book Now< from Facebook to select your schedule.

Entiende cómo el algoritmo de Facebook determina qué compartirte en tu suministro de noticias para hacerte que hagas algo. Las publicaciones de Facebook están filtradas por intereses, hora del día, conversaciones recientes, localización, lugares visitados, comportamiento de consumidor, compras y datos de búsqueda que se almacenan en caché de tu navegador.

Me sirvió una publicación sobre transmisión en redes sociales de un amigo, con quien fui a la universidad (hace cinco años). No nos hemos visto en mucho tiempo pero su publicación apareció en mis noticias de Facebook poque compartimos los mismos gustos en música – y por lo cual nos conocimos en la universidad. Él compartió la publicación 30 minutos antes de publicar. Constantemente estoy hablando sobre Carl Cox – quien se presenta en la transmisión en vivo del Ultra Music Festival. Recientemente lo incluí en mi última publicación del blog sobre como utilizar de manera eficaz la transmisión en vivo de Facebook para artistas techno.😍😍😍 A medida que avanzaba por las noticias, directamente bajo su publicación estaba el ULTRA MUSIC FESTIVAL compartiendo otra transmisión en vivo; tenían otro transmitiéndose en su página de Facebook.

Cómo identifica Facebook lo que te debe mostrar

Inserta tus transmisiones en páginas web o en un boletín por correo electrónico, como en el ejemplo de abajo – Copié y pegué el código de Facebook para colocar el contenido directamente en la página web. Esto les permitirá a los usuarios observar la transmisión de nuevo, si es que no pudieron verlo durante la transmión de Facebook en VIVO.💘 ----

Carl Cox -- Holding It Down 🌟🌟

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Marketing para artistas Techno: Conéctate por un Kit de medios para empezar

Sigue mi canal de YouTube para ver los tutoriales sobre cómo usar los medios sociales para transmitir tu música, festival o lugar de eventos para capturar escuchas en tiempo real – al mismo tiempo que promueves tu pasión por la música techno y reúnes a un grupo de personas, Suscríbete a YouTube para ver videos instructivos y Sígueme en Instagram para anuncio en tiempo real sobre marketing en medios sociales.

Understand how the Facebook algorithm determines what to share on your newsfeed to make you take an action. Facebook posts are filtered by interests, time of the day, recent conversations, location intelligence, check-in, consumer behavior, shopping and search data that is cached in your browser.

I was served with this social media streaming post by a friend; from whom I went to university (5 years ago). We havent seen each other in a very long time but his post was placed in my feed because we  share the same taste of music - which is how we met during our university studies. He shared the post about 30 minutes prior to posting. I am constantly talking about Carl Cox- who is featured in this live stream at Ultra Music Festival. I recently included him in my last blog post on how to effectively use Facebook live streaming for techno artists. As I scrolled down the feed, directly underneath his post was ULTRA MUSIC FESTIVAL sharing another live stream moment; they had another was playing on their Facebook feed.

How Your Facebook Stream Identifies What To Show You

Embed your streams on your website pages or in an email newsletter, like this example below -- I copied and pasted the embed code from Facebook to place the content directly on the website page. This will allow users to watch the stream again, if they didn't have the opportunity to see during the Facebook LIVE stream.    

Carl Cox -- Holding It Down 🌟🌟

Marketing For Techno Artists: Connect for a Media Kit To Get Started Follow my YouTube Channel to watch tutorials on how-to use social media streaming for your music, festival or venue to capture real-time listenings - while promoting your love for techno and bringing together a collection of people. Subscribe to YouTube for how-to videos & Follow on Instagram for real-time announcements in social media marketing.

Send a direct message to melissa.divietri@gmail.com with 3 to 4 websites links to hear your music on Soundcloud, Spotify, Facebook or other music streaming sites. You will be responded with a media kit on information for marketing.

Promoverte a ti mismo a tantas personas como puedas alcanzar utilizando la transmisión en redes sociales. Y lo mejor es que estás comunicándote con ellos en tiempo real.

   

¿Qué tan importante es cuando tu música llega a cantidades masivas de gente?

• Es el alcance para conectar con tantas personas como sea posible.
• O cuántos comentarios, me gusta y compartir.
• Qué tal las descargas de música para hacer dinero.
• Piensa en usar estrategias de marketing en medios sociales para que las sedes de conciertos te agenden en ellos.
• Especialízate en la transmisión en vivo hacia un nicho de mercado.

Cuando juntas un grupo de personas que disfrutan los mismos gustos musicales. A tu comunidad le gustará bailar, escuchar canciones y que les presenten a otros que comparten los mismos sonidos.

Introducción al Marketing de Medios Sociales para artistas Techno

Aquí hay un vistazo en el que usé algunas ideas para la introducción a esta técnica.

Parte 1: Etiquetar a tus amigos en los comentarios de Facebook para aumentar el alcance

Cuando comienza la transmisión, puedes empezar a etiquetar amigos escribiendo el símbolo “@” y el nombre de tu amigo. El nombre estará resaltado para mostrar que has etiquetado en el comentario. Una vez que etiquetas sus nombres en un comentario, les llegará una notificación por cada interacción. Yo acostumbro incluir un par de hashtags para que el comentario se destaque en la lista de notificaciones.

👾👾👾

Di cosas ingeniosas para llamar la atención de otros usuarios de medios sociales que están sintonizando en vivo tu transmisión. Algunos ejemplos:

 Si atrapas su atención inmediatamente, es más probable que los usuarios inviten, comenten y compartan con sus amigos para unirse —  en tiempo real.

Con un atajo - puedes invitar rápidamente a 10 amigos con un par de clics del ratón. Señala el botón que dice “INVITAR AMIGOS” y empieza a seleccionar los nombres de las personas que quieres que se unan a esta transmisión. Cada persona recibirá una notificación en la esquina de la pantalla para indicarle que hay una transmisión en vivo en Facebook.

Realmente disfruto esta característica porque los nombres están ordenados de acuerdo al último influenciador con el que hablé —  por lo que no es una invitación al azar de una persona en mi red de contactos. Mi red sabe que yo influyo en la industria musical.

Parte 2: Botón de Invitar Amigos para que observen la transmisión en vivo de Facebook

Aumenta la interacción casi inmediatamente —  como pueden ver en las marcas de tiempo de los amigos que etiqueté, son quienes están respondiendo con frases y emojis. Estamos escuchando una transmisión en vivo juntos y al mismo tiempo hacemos nuevos contactos. Especialmente etiqueté a mis amigos que viven en Detroit, Medellín, Barcelona, Berlín y Bali, para reunir esa sensación de comunidad.

 

El amor a la música techno. Es muy fácil quedar atrapado en el caos de los medios sociales. La transmisión en VIVO es una manera confiable de reunir amigos de todo el mundo, con diferentes husos horarios en un solo canal - al mismo tiempo.

Parte 3: Observa llegar el éxito - Transmisión en VIVO en Facebook para artistas techno

No puedo creer lo rápido que mis contactos se unieron a la transmisión en vivo. En los primeros 20 minutos, más de ocho de nosotros estábamos intercambiando mensajes. Si planeo esto con anticipación, lo puedo hacer mejor y alcanzar a más usuarios de la manera correcta… con estrategia.

Parte 4: Cómo enviar notificaciones en VIVO a los seguidores suscritos en Facebook

La estrategia de medios sociales es el elemento más importante para una transmisión exitosa. Tienes que planear, ejecutar y cumplir correctamente para conseguir tus metas de medios sociales y de negocios.

Prueba algunos de estos atajos para aumentar la visibilidad de tu marca, los me gusta de la página y las visualizaciones de videos. Voy a crear un kit de medios para artistas que utilizan esta misma tecnología cuando transmiten en línea. Mi agencia realizará la plantilla de diseño gráfico, incorporarán los efectos especiales de video y promoverán en medios sociales para obtener el máximo alcance.

Solicita el kit de medios — melissa.divietri@gmail.com

Promoting yourself to as many individuals as you can possible reach using social media streaming 💣💣 And the best part is connecting with them in real time. 👾

 

How important is it when your music reaches mass amounts of individuals?

- Is it the reach to connect with as many people as possible. - Or how many comments, likes and shares. - What about music downloads to earn money. - Think about utilizing SMM for venues to book you at gigs - Specialize in live streaming in a niche market. When you bring together a collection of people that enjoy the same taste of music.Your community of people will like to dance, listen to tunes and be present with others who share the same sounds. 👾👾👾

Social media has become the path to connecting the dots...putting the pieces together. I was very inspired to create new strategies for effectively promoting and pushing music for techno artists. Especially the artists who live in Barcelona, Detroit, Medellin and Berlin. I created a Facebook group page that is for artists, music lovers, dj, producers, light engineering, software engineering, designers, event promotors and management from festivals. I am slowing bringing together these people that are from around the world - who share the same level of passion & drive of techno music in this one collection - THE CREW.

Intro to Social Media Marketing For Techno Artists

Here is a quick vision that I brainstormed to communicate an introduction to using

Part 1: Tagging Friends In Facebook Comments To Increase Reach

When the stream has started, you can start tagging friends by typing the "@" sign and the name of your friend. The name will highlight to show that you've tagged in the comment. Once you tag their names in a comment; they are notified for each engagement. I tend to include a couple of hashtags to make the comment stand out in the news feed. 👾👾👾 Say witty things to collect attention from other social media users who are tuning in live with you. Few examples:

If you capture their attention immediately, users are more likely to invite, comment and share for their friends to join -- in real time.

With a shortcut - you can quickly invite 10 friends with a couple of clicks on your mouse. Select the button that says "INVITE FRIENDS" and start selecting the names of people who you want to join for the stream. Each person will receive a notification in the corner of the screen that will notify that the Facebook is LIVE. I really enjoy this feature because the names are listed by influencer of whom I last talked too - so it isn't a random invitation to a person in my network. My network knows that I have influencer in the music industry/

Part 2: Invite Friends Button To Watch Live In The Facebook Stream

Increasing engagement almost immediately -- as you can see time stamps from my friends that I tagged.. who are now responding in comments with phrases and emojis. We are listening to the live stream together. But networking at the same time. I specially tagged my friends that live in Detroit x Medellin x Barcelona x Berlin x Bali to bring together that sense of community.

The love of techno music.. so easy to get caught up in clutter on social media. LIVE Streaming is a solid way to bring friends from around the world, with different time zones into one feed -- at the same time.

Part 3: Watching The Success "Roll-In" - Facebook LIVE Streaming For Techno Artist

I couldn't believe how quickly my network joined the LIVE stream. Within the first 20 minutes; more than 8 of us were exchanging messages back in forth. If I plan these better in advance, I can do better.. and reach more users the appropriate way... with strategy.

Part 4: How To Push LIVE Notifications To Subscribed Facebook Followers

Social media strategy is the most important element for a successful stream. You have to plan, execute and deliver properly to reach your social media and business goals. Try a few of these short cuts to increase your brand visibility, page likes and video views. I will be creating a media kit for artists to utilize this same technology when streaming online. My agency will build the graphic design template, incorporate video visual effects and promote on social media to gain the maximum reach. Marketing For Techno Artists: Connect for a Media Kit To Get Started Follow my YouTube Channel to watch tutorials on how-to use social media streaming for your music, festival or venue to capture real-time listenings - while promoting your love for techno and bringing together a collection of people. Subscribe to YouTube for how-to videos & Follow on Instagram for real-time announcements in social media marketing. Send a direct message to melissa.divietri@gmail.com with 3 to 4 websites links to hear your music on Soundcloud, Spotify, Facebook or other music streaming sites. You will be responded with a media kit on information for marketing.